Complete FloristWare Blog

Everything from each of our six blog sections in one place.

Our blog is organized into six different categories (list & links to the right) but for the convenience of our clients we also group it all together here.

Mar
11
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Attending floral industry events is vitally important to us for reasons that have nothing to do with selling our product. Here are five reasons why.
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Mar
07
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The 2016 Great Lakes Floral Expo, held March 4-6, was another great weekend of inspiration and education at DeVos Place in Grand Rapids MI.
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Mar
03
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Great news – Periwinkle Flowers was a finalist in the 5th Annual Mount Pleasant Village "Window Wanderland" contest.
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Mar
01
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It's easy to get Google AdWords tunnel vision but successful florists are reporting lower costs and higher conversion rates with Bing Ads.
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Feb
29
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Florists and floral industry professionals from across seven different states gathered in Austin TX on Feb 27 for SAF’s latest 1-Day Profit Blast.
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Jan
26
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Recent SAF highlights the importance of online sales, but also the greater need for training in handling the much larger percentage of traditional sales.
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Jan
19
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It's easy to think that sales training is best left until after Valentine's Day, but the most successful florists realize it is best done before.
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Jan
15
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In this very interesting interview Rod talks about the MFA, WUMFA, and their respective shows keep getting better as so many others scale back or disappear.
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Jan
12
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When planning for Valentine's Day the use of "personas" can help retail florists better understand their customers – increasing sales at Valentine's Day.
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Tags : Marketing, Sales

Jan
12
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A new study shows educated, engaged and knowledgeable store associates bring in 69% more money – the best possible argument for POS and sales training.
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